Luxury Presence, a provider of real estate marketing tools, has raised $ 25.9 million in a Series B sponsored by Bessemer Venture Partners.

Luxury Presence, a provider of real estate marketing tools, has raised $ 25.9 million in a Series B sponsored by Bessemer Venture Partners.

Luxury Presence, a company that sells marketing tools to realtors, today revealed that it has secured $ 25.9 million in its Series B financing. Toba Capital and Switch Ventures joined as existing investors, with Bessemer Venture Partners leading the round. Dirk Nowitzki, a former basketball star from the Dallas Mavericks, also joined the round (making his first institutional investment ever), as did other angel investors.

Since its inception in 2016, the Los Angeles-based company has funded a total of $ 33.3 million, and the most recent round took place in January 2020. During this time, Luxury Presence's product has evolved from a website builder to a more comprehensive property. content management system that now includes a specialized house search engine for agents, as well as marketing, social media and help to generate potential customers.

Individual and multi-agent real estate teams are among the 3,700 customers served by the organization. Its customers are focused on advanced urban regions across the United States and Canada, according to founder and CEO Malte Kramer in an interview with TechCrunch.

Luxury Presence plans to use the funding to develop additional sales items for agents, some of which will be announced later this year, and to continue to iterate on the platform's design and user experience. It will also invest in networks comparable to its new Global Collective. It connects and distributes opportunities among its 30 member agents, each of whom has at least $ 1 billion in individual sales.

Kramer stated that the company has quadrupled its employment in the past year to over 130 people and expects to increase it again in 2022. The company's 25-person sales are a large growth area for new employees, with many of them expected to be stationed. in the company's second office in Austin, which opened earlier this year.

Kramer stated that the recent increase in people traveling to new states and territories during the epidemic has created opportunities for agents to cooperate. During the past year, the demand for holiday homes has increased, which has driven the market for luxury properties.

Kramer stressed the need for integration for realtors, who he claims have previously been resilient to new technical solutions.

According to Kramer, "most agencies hire separate specialists for different jobs."

"They can have different point solutions and software tools. They can have a marketing assistant in their staff, or a brother-in-law who manages their SEO. It takes a long time for them to achieve all this, and they're very well integrated," he continued. .

Luxury Presence's low customer acquisition costs and good retention rates prompted Bessemer, which has invested in notable SaaS companies such as Toast and Shopify, to invest, partner Byron Deeter told TechCrunch in an email.

"We closely monitored the pattern recognition to detect the signals of consumer affection that actually took hold of [Luxury Presence]," said Deeter.